Ever wondered how does Google Adwords work?
All business owners need their service or products visible to potential customers, in my last post about how Google ranking works I speak about how important it is to optimize your pages to ensure Google can serve them when certain key terms are searched for but this can be a long term strategy and can sometime take a while before you start seeing the fruits of your labor.
There is however an instant way that you can appear on page one and that is by using Google Adwords. Google AdWords is an online advertising service that allows you to serve your own ads at the very top of a Google search results page.
To understand how this works I have an infographic that goes into detail about how Google adwords works.
It’s important to understand how raising your quality score actually lowers not only your costs but also improves your ad positions! So in a nutshell, understanding how adwords works can save you a lot of money!