There is no point in having a website if no one knows it’s there, right? There are two basic options that we all have to boost traffic to our site: PPC (Pay-Per-Click) & SEO (Search Engine Optimisation)
PPC (Pay-Per-Click) Advertising
You can pay for traffic to your site using programs like Google Adwords & Bing Ads. These programs allow you to bid on keywords that will then display text or image ads in the sponsored results section of the search engine. You only pay if someone clicks on your ad!… Let me say that one more time… You only pay when someone clicks on your ad! Now…for anyone who knows what it’s like to pay a magazine or a newspaper £xxx to display an ad that you will never know what the conversion rate is for all your efforts will know that only paying for people who actually visit your site is a much better way to spend your marketing budget, you have much more control over what you spend. It also means you can test test test! see what works for you and what doesn’t!
Over the coming months I will be posting blogs about how to set up an Adwords & Bing Ads accounts and how to optimise your campaigns to help stretch your budget. Come back to this section for all things PPC and SEO related.
SEO (Search Engine Optimisation)
Whether you have budget for PPC advertising or not you must always try and optimise your site as much as possible so that your site ranks well on all search engines. Do not expect fast returns through SEO like you’ll get with PPC. SEO is more of a long term solution but most definitely worth it as your site can sooner or later reach a strong position on page one free of charge!
With SEO you need to ensure your site clearly states what it is that you are offering, you do this by ensuring each page is highly relevant to what your potential customers are trying to find. In the most basic of terms, if someone is searching for apples and your page only mentions oranges, you can’t expect your page to turn up for any search results for apples. So, if you are selling fruit, you could have a page that sells fruit, but what would be better is a page dedicated to each fruit so that each page carries more ‘SEO weight’ when someone tries searching for a specific fruit.
As with PPC, I’ll be posting blogs about SEO over the coming months with tips and trick and latest news from the SEO world that will help you keep ahead of the game.
As always, please let me know what you think of my posts and let me know if you have any specific question about PPC or SEO.